Who Wants Impartial News? Investigating Determinants of Preferences for Impartiality in 40 Countries

Despite the centrality of impartiality for many journalistic cultures, and widespread support across audiences, there is still limited research about which aspects influence people’s preferences for impartial news. This article draws on survey data across 40 markets to investigate the factors shaping audience preferences for impartial news. Although most express a preference for impartial news, there are several overlapping groups of people who, probably for different reasons, are more likely to prefer news that shares their point of view: (a) the ideological and politically engaged; (b) young people, especially those who rely mainly on social media for news; (c) women; and (d) less socioeconomically advantaged groups. We find systematic patterns across countries in preferences for alternatives to impartial news with greater support in places where people use more different sources of news and that are ranked lower in terms of quality of their democracies.