Who are the users of mobile coupons? A profile of US consumers

Keyphrases

• US Consumers 100%
• Mobile Coupon 100%
• Adopter Categories 100%
• Behavioral Intention 16%
• Perceived Ease of Use 16%
• Perceived Usefulness 16%
• Personal Innovativeness 16%
• Marketing Strategy 8%
• Diffusion of Innovation 8%
• Cluster Analysis 8%
• Online Survey 8%
• Regression Analysis 8%
• Design Methodology 8%
• Technology Acceptance Model 2 (TAM2) 8%
• Perceived Attitudes 8%
• Actual Use 8%
• Innovation Diffusion Theory 8%
• Adoption Decision 8%
• Adopter Groups 8%
• Kruskal-Wallis Test 8%
• Theory Acceptance 8%
• Adoption Determinants 8%
• Mobile Marketing 8%
• Perceived Behavioural 8%
• Consumer Segmentation 8%
• Diffusion Technology 8%

Economics, Econometrics and Finance

• Consumer Attitude 100%
• Innovation Diffusion 50%
• Innovation Adoption 50%
• Diffusion of Innovation 50%
• Marketing Management 50%
• Marketing 50%

Social Sciences

• USA 100%
• Marketing Strategy 20%
• Design Methodology 20%
• Diffusion of Technology 20%
• Technology Acceptance Model 20%
• Attitude and Beliefs 20%
• Cluster Analysis 20%
• Online Survey 20%
• Information Technology 20%