One popular materialist response to the explanatory gap identifies phenomenal concepts with type-demonstrative concepts. This kind of response, however, faces a serious challenge: that our phenomenal concepts seem to provide a richer characterization of their referents than just the demonstrative characterization of 'that quality'. In this paper, I develop a materialist account that beefs up the contents of phenomenal concepts while retaining the idea that these contents contain demonstrative elements. I illustrate this account by focusing on our phenomenal concepts of phenomenal colour. The phenomenal colours stand in a similarity space relative to one another in virtue of being complex qualities-qualities that contain saturation, lightness, and various aspects of hue as component elements. Our phenomenal concepts, in turn, provide a demonstrative characterization of each of these component elements as well as a description of how much of that element is present in a given phenomenal colour. The result is an account where phenomenal concepts contain demonstrative elements and yet provide a significantly richer characterization of the intrinsic nature of their referents than just 'that quality'.