Where are we headed in business analytics? A framework based on a paradigmatic analysis of the history of analytics

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The explosion of interest in business analytics (BA) comes with multiple problems. With as many as eleven distinct disciplines teaching analytics, it is not clear which areas of study constitute the BA field. If the information systems (IS) field is to exert a significant influence in analytics, what the IS researcher and practitioner need to focus on has to be made clear. Using a paradigmatic historiographical analysis of the field of analytics this study provides evidence for the bifurcation of analytics into data science and BA as founding disciplines of computer science, mathematics and statistics, machine learning and IS contribute to the analytics movement. The results from this analysis also identify a set of conceptual foundations for BA that takes advantage of both the intellectual strengths of the IS field without sacrificing the necessary depth of data science.

Original languageEnglish (US)
Title of host publication40th International Conference on Information Systems, ICIS 2019
PublisherAssociation for Information Systems
ISBN (Electronic)9780996683197
StatePublished - Jan 1 2020
Event40th International Conference on Information Systems, ICIS 2019 - Munich, Germany
Duration: Dec 15 2019Dec 18 2019

Publication series

Name40th International Conference on Information Systems, ICIS 2019

Conference

Conference40th International Conference on Information Systems, ICIS 2019
CountryGermany
CityMunich
Period12/15/1912/18/19

Keywords

  • Big data
  • Business analytics
  • Data science
  • Historical paradigms
  • Information systems theory

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  • Cite this

    Hassan, N. R. (2020). Where are we headed in business analytics? A framework based on a paradigmatic analysis of the history of analytics. In 40th International Conference on Information Systems, ICIS 2019 (40th International Conference on Information Systems, ICIS 2019). Association for Information Systems.