When fit fosters favoring: The role of private self-focus

Marieke L. Fransen, Bob M. Fennis, Ad Th H. Pruyn, Kathleen D. Vohs

Research output: Contribution to journalArticlepeer-review

15 Scopus citations


The present research extends work on the 'the value from fit' principle by showing that regulatory fit effects on persuasion and behavioral compliance are stronger for people high, as opposed to low, in private self-focus. Previous research has shown that people high in private self-focus are strongly affected by external information. In the current work, we demonstrated that people high (vs. low) in private self-focus are more persuaded by information that matches (vs. mismatches) activated self-knowledge.

Original languageEnglish (US)
Pages (from-to)202-207
Number of pages6
JournalJournal of Experimental Social Psychology
Issue number1
StatePublished - Jan 2011


  • Compliance
  • Persuasion
  • Private self-focus
  • Regulatory fit
  • Regulatory focus


Dive into the research topics of 'When fit fosters favoring: The role of private self-focus'. Together they form a unique fingerprint.

Cite this