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When AI is Creative: How Do Humans Perceive Creativity When AI is Involved?

  • Sercan Demir
  • , Andreas Fügener
  • , Alok Gupta
  • , Markus Weinmann

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The newest wave of generative AI technology successfully augments humans in creative work and generates creative outcomes from scratch. While existing studies show that AI improves human creativity outcomes, less is known about how humans perceive and evaluate creativity when informed that AI is involved. This study contributes to the literature on task-dependent algorithm aversion by conducting an experiment (n=201) to test whether humans evaluate creative outcomes differently when presented with the information that AI is involved. We find that humans provide lower creativity evaluation when informed that AI is involved in creating the outcome (either as an idea provider or executor or both). Our results also suggest that high-creative individuals do not evaluate creativity differently when AI is involved.

Original languageEnglish (US)
Title of host publication45th International Conference on Information Systems, ICIS 2024
PublisherAssociation for Information Systems
ISBN (Electronic)9781958200131
StatePublished - 2024
Event45th International Conference on Information Systems, ICIS 2024 - Bangkok, Thailand
Duration: Dec 15 2024Dec 18 2024

Publication series

Name45th International Conference on Information Systems, ICIS 2024

Conference

Conference45th International Conference on Information Systems, ICIS 2024
Country/TerritoryThailand
CityBangkok
Period12/15/2412/18/24

Bibliographical note

Publisher Copyright:
© 2024 International Conference on Information Systems. All Rights Reserved.

Keywords

  • AI
  • algorithm-aversion
  • creativity
  • Human-AI collaboration

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