Abstract
The newest wave of generative AI technology successfully augments humans in creative work and generates creative outcomes from scratch. While existing studies show that AI improves human creativity outcomes, less is known about how humans perceive and evaluate creativity when informed that AI is involved. This study contributes to the literature on task-dependent algorithm aversion by conducting an experiment (n=201) to test whether humans evaluate creative outcomes differently when presented with the information that AI is involved. We find that humans provide lower creativity evaluation when informed that AI is involved in creating the outcome (either as an idea provider or executor or both). Our results also suggest that high-creative individuals do not evaluate creativity differently when AI is involved.
| Original language | English (US) |
|---|---|
| Title of host publication | 45th International Conference on Information Systems, ICIS 2024 |
| Publisher | Association for Information Systems |
| ISBN (Electronic) | 9781958200131 |
| State | Published - 2024 |
| Event | 45th International Conference on Information Systems, ICIS 2024 - Bangkok, Thailand Duration: Dec 15 2024 → Dec 18 2024 |
Publication series
| Name | 45th International Conference on Information Systems, ICIS 2024 |
|---|
Conference
| Conference | 45th International Conference on Information Systems, ICIS 2024 |
|---|---|
| Country/Territory | Thailand |
| City | Bangkok |
| Period | 12/15/24 → 12/18/24 |
Bibliographical note
Publisher Copyright:© 2024 International Conference on Information Systems. All Rights Reserved.
Keywords
- AI
- algorithm-aversion
- creativity
- Human-AI collaboration
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