What makes game players want to play more? A mathematical and behavioral understanding of online game design

De Liu, Xun Li, Radhika Santhanam

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

The online game industry is a rapidly growing Internet-based business that has become very competitive in recent years. Game vendors have the option of designing online games in such a manner that they can match players against other players. Therefore, the interesting question is to identify conditions in these human-computer-human interactions that can motivate players to be engrossed and play more games and for longer periods of time. We approach this issue using a novel combination of mathematically based Tournament Theory and behaviorally oriented Flow theory to propose that when players' skills are equally matched, the challenge intensity of the game is moderate and players will play more games and for long. We also propose that individual traits such as performance goal orientation will moderate these effects. We test our ideas with a laboratory research design. Our preliminary findings provide support for our ideas.

Original languageEnglish (US)
Title of host publicationHuman-Computer Interaction
Subtitle of host publicationHCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings
PublisherSpringer Verlag
Pages284-293
Number of pages10
EditionPART 4
ISBN (Print)9783540731092
DOIs
StatePublished - Jan 1 2007
Event12th International Conference on Human-Computer Interaction, HCI International 2007 - Beijing, China
Duration: Jul 22 2007Jul 27 2007

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 4
Volume4553 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other12th International Conference on Human-Computer Interaction, HCI International 2007
CountryChina
CityBeijing
Period7/22/077/27/07

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    Liu, D., Li, X., & Santhanam, R. (2007). What makes game players want to play more? A mathematical and behavioral understanding of online game design. In Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings (PART 4 ed., pp. 284-293). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4553 LNCS, No. PART 4). Springer Verlag. https://doi.org/10.1007/978-3-540-73111-5_33