What is Consumer Well-Being to Asians?

Siew Meng Leong, Swee Hoon Ang, Joseph A. Cote, Yih Hwai Lee, Michael J Houston

Research output: Contribution to journalArticlepeer-review

7 Scopus citations


This article explores the underlying dimensions of consumer well-being from 2013 adults representing the major cities in two emerging countries, China and India; and three developed countries, Japan Korea, and Singapore. The analyses reveal that well-being dimension importance varies across respondents. For example, Market Mavens valued acquisition, image, and consumption dimensions while Social Shoppers value the personal interactions associated with consumer well-being. These groups exist in all five countries, suggesting that macro measures of consumer well-being may mask meaningful differences. Our results suggest that consumer well-being measures need to be modified to account for individual differences.

Original languageEnglish (US)
Pages (from-to)777-793
Number of pages17
JournalSocial Indicators Research
Issue number2
StatePublished - Mar 1 2016

Bibliographical note

Publisher Copyright:
© 2015, Springer Science+Business Media Dordrecht.


  • Asia
  • Consumer well-being
  • Segmentation


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