What difference does a visit make? Changes in animal welfare perceptions after interested citizens tour a dairy farm

Beth Ann Ventura, Marina A.G. Von Keyserlingk, Hannah Wittman, Daniel M. Weary

Research output: Contribution to journalArticle

31 Citations (Scopus)

Abstract

Citizens' concerns about farm animal welfare are often dismissed on the assumption that they are not well informed about farming practices. We conducted exploratory surveys of interested citizens (n = 50) before and after a self-guided tour of a 500-head dairy farm. 'Before' survey questions explored perceptions, concerns, and values about dairy cattle farming and welfare, in addition to a short knowledge-based quiz on dairy cattle husbandry. An 'after' survey explored the extent to which these constructs shifted after the tour. Before, most participants correctly answered quiz questions about general feeding and housing practices, but scores were low on questions about specific practices such as cow-calf separation. Participants considered several elements as necessary for a 'good' life for dairy cattle: fresh food and water, pasture access, gentle handling, space, shelter, hygiene, fresh air and sunshine, social companions, absence of stress, health, and safety from predators. These elements reflect a diverse conception of animal welfare that incorporates values for physical and mental well-being, natural living, and humane care. The visit had a mixed effect on perceptions of whether dairy cows had a 'good' life, improving perceptions for a quarter of participants, worsening perceptions in a third, with no shift in the remaining participants. The visit appeared to mitigate some concerns (e.g., provision of adequate food and water, gentle humane care) while reinforcing or eliciting others (e.g., lack of pasture access, early cow-calf separation). Moreover, animal welfare-relevant values held by participants (e.g., natural living, care) appeared to play an important role in influencing perceptions of farm practices. These results suggest that education and exposure to livestock farming may resolve certain concerns, but other concerns will likely persist, especially when practices conflict with deeply held values around animal care.

Original languageEnglish (US)
Article numbere0154733
JournalPloS one
Volume11
Issue number5
DOIs
StatePublished - May 2016
Externally publishedYes

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Animal Welfare
Dairies
Agriculture
dairy farming
animal welfare
Farms
dairy cattle
Animals
farming systems
pastures
calves
cows
Food
animal care
raw foods
Sunlight
Domestic Animals
Livestock
farmed animal species
Fresh Water

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What difference does a visit make? Changes in animal welfare perceptions after interested citizens tour a dairy farm. / Ventura, Beth Ann; Von Keyserlingk, Marina A.G.; Wittman, Hannah; Weary, Daniel M.

In: PloS one, Vol. 11, No. 5, e0154733, 05.2016.

Research output: Contribution to journalArticle

Ventura, Beth Ann ; Von Keyserlingk, Marina A.G. ; Wittman, Hannah ; Weary, Daniel M. / What difference does a visit make? Changes in animal welfare perceptions after interested citizens tour a dairy farm. In: PloS one. 2016 ; Vol. 11, No. 5.
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