Abstract
A review on web mining is presented. Web mining for e-commerce is the application of mining techniques to acquire the knowledge for improving e-commerce. The use of mining techniques in e-commerce helps to improve cross-shells, up-sells, assortments shown and ads shown.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 5-8 |
| Number of pages | 4 |
| Journal | Data Mining and Knowledge Discovery |
| Volume | 6 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2002 |
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