Web mining

Ron Kohavi, Brij Masand, Myra Spiliopoulou, Jaideep Srivastava

Research output: Contribution to journalReview article

5 Scopus citations

Abstract

A review on web mining is presented. Web mining for e-commerce is the application of mining techniques to acquire the knowledge for improving e-commerce. The use of mining techniques in e-commerce helps to improve cross-shells, up-sells, assortments shown and ads shown.

Original languageEnglish (US)
Pages (from-to)5-8
Number of pages4
JournalData Mining and Knowledge Discovery
Volume6
Issue number1
DOIs
StatePublished - Dec 1 2002

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