Web mining

Ron Kohavi; Brij Masand; Myra Spiliopoulou; Jaideep Srivastava

doi:10.1023/A:1013266218887

Web mining

Ron Kohavi, Brij Masand, Myra Spiliopoulou, Jaideep Srivastava

Computer Science and Engineering

Research output: Contribution to journal › Review article › peer-review

5 Scopus citations

Abstract

A review on web mining is presented. Web mining for e-commerce is the application of mining techniques to acquire the knowledge for improving e-commerce. The use of mining techniques in e-commerce helps to improve cross-shells, up-sells, assortments shown and ads shown.

Original language	English (US)
Pages (from-to)	5-8
Number of pages	4
Journal	Data Mining and Knowledge Discovery
Volume	6
Issue number	1
DOIs	https://doi.org/10.1023/A:1013266218887
State	Published - 2002

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10.1023/A:1013266218887

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title = "Web mining",

abstract = "A review on web mining is presented. Web mining for e-commerce is the application of mining techniques to acquire the knowledge for improving e-commerce. The use of mining techniques in e-commerce helps to improve cross-shells, up-sells, assortments shown and ads shown.",

author = "Ron Kohavi and Brij Masand and Myra Spiliopoulou and Jaideep Srivastava",

year = "2002",

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AU - Kohavi, Ron

AU - Masand, Brij

AU - Spiliopoulou, Myra

AU - Srivastava, Jaideep

PY - 2002

Y1 - 2002

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M3 - Review article

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Web mining

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