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WEB ANALYTICS IN JOURNALISM

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter explores how web analytics and their social actors have become part of journalism. It argues that as journalism exists in an era of constant transformation, technological institutions such as web analytics companies have changed the nature of journalism and threatened the public nature of the journalism in exchange for clicks and market-driven norms. While responses to web analytics varies among organizations, they have affected the gatekeeping process on multiple levels of analysis: from the routines, individual, organizational, institutional, to system levels. It is thus crucial that scholars and practitioners recognize web analytics as both a technological tool and disruption affecting journalism practice and gatekeeping at all levels of analysis.

Original languageEnglish (US)
Title of host publicationThe Institutions Changing Journalism
Subtitle of host publicationBarbarians inside the Gate
PublisherTaylor and Francis
Pages153-164
Number of pages12
ISBN (Electronic)9781000615708
ISBN (Print)9780367690854
DOIs
StatePublished - Jan 1 2022

Bibliographical note

Publisher Copyright:
© 2022 selection and editorial matter, Patrick Ferrucci and Scott A. Eldridge II; individual chapters, the contributors.

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