War vs inspirational in forrest gump: Cultural effects in tagging communities

Zhenhua Dong, Chuan Shi, Shilad Sen, Loren Terveen, John Riedl

Research output: Chapter in Book/Report/Conference proceedingConference contribution

7 Scopus citations

Abstract

People from different cultures vary in cognition, emotion, and behavior. We explore cultural differences in a tagging system. We developed a model of cultural differences and performed a controlled empirical study with American and Chinese subjects to investigate questions that arise from the model. American and Chinese subjects differed in many ways: the number and types of tags they applied; the extent to which they applied suggested tags or entered new tags of their own; and how often they applied tags that originated from a different culture. Our results are consistent with theories of cultural differences between Asian and Western cultures. Our findings suggest new opportunities and mechanisms for shaping user behavior to produce useful tag repositories.

Original languageEnglish (US)
Title of host publicationICWSM 2012 - Proceedings of the 6th International AAAI Conference on Weblogs and Social Media
Pages82-89
Number of pages8
StatePublished - Dec 1 2012
Event6th International AAAI Conference on Weblogs and Social Media, ICWSM 2012 - Dublin, Ireland
Duration: Jun 4 2012Jun 7 2012

Publication series

NameICWSM 2012 - Proceedings of the 6th International AAAI Conference on Weblogs and Social Media

Other

Other6th International AAAI Conference on Weblogs and Social Media, ICWSM 2012
CountryIreland
CityDublin
Period6/4/126/7/12

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