Videotaped Role Playing in the Personal Selling Classroom: A Practical Guide

Research output: Contribution to journalArticlepeer-review

12 Scopus citations

Abstract

Practical suggestions are offered for effectively and efficiently videotaping role plays. These include a discussion of methods to reduce “camera fright,” an approach to structure a progressive series of role plays, teaching activities that support the role plays, benefits of the program, and suggestions for implementing it on other campuses.

Original languageEnglish (US)
Pages (from-to)33-39
Number of pages7
JournalJournal of Marketing Education
Volume11
Issue number1
DOIs
StatePublished - Apr 1989

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