Utilization of Core Values and Branding to Recruit the Best Trainees for Your Program

Stewart A. Mackie, Emily Borman-Shoap, Ronald Magliola, Sharon Wretzel

Research output: Contribution to journalComment/debatepeer-review

2 Scopus citations

Abstract

Branding is a tactic which has been well described in the business literature as a way to enhance a company's reputation, promote a sense of high quality and value, and influence an individual's perception and behavior. Branding has not traditionally been explicitly used by training programs for recruitment. However, it can be used as a powerful tool to help recruit and retain candidates who will thrive in your program. Branding has become even more important since the COVID-19 pandemic with the absence of in-person experiences for most applicants and a transition to virtual interview platforms. This article discusses how to develop and use your core values to understand your brand identity, create a clear and memorable message to your applicants, and ensure a brand experience that will allow applicants to understand the essence of your training program.

Original languageEnglish (US)
Pages (from-to)3-6
Number of pages4
JournalAcademic Pediatrics
Volume23
Issue number1
DOIs
StatePublished - Jan 1 2023

Bibliographical note

Publisher Copyright:
© 2022 Academic Pediatric Association

Keywords

  • branding
  • core values
  • recruitment

PubMed: MeSH publication types

  • Journal Article

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