Using self-and identity-regulation to promote health: Promises and challenges

James A. Shepperd, Alexander J. Rothman, William M.P. Klein

Research output: Contribution to journalArticlepeer-review

8 Scopus citations


Self/identity-regulation can have important consequences for a wide variety of health outcomes. In this paper, we review how self/identity-regulation can both promote and undermine health. We also discuss ways in which research and theory on self/identityregulation can engage traditional models of health behavior, prompting new research questions as well as promising approaches to daunting health problems. Finally, we consider several challenges to extending the impact and application of self/identity-regulation processes to health (e.g., developing easy to implement interventions, testing of theories in different populations and with different diseases) and identify several important questions that are ripe for future consideration (e.g., the role of self/identity-regulation in chronic diseases and in understanding new platforms and tools for health interventions).

Original languageEnglish (US)
Pages (from-to)407-416
Number of pages10
JournalSelf and Identity
Issue number3
StatePublished - Jul 2011

Bibliographical note

Funding Information:
Preparation of this article was supported by IPAs from the National Cancer Institute to the first two authors. Correspondence should be addressed to: James A. Shepperd, Department of Psychology, PO Box 112250, University of Florida, Gainesville, FL 32611–2250, USA. E-mail:


  • Health
  • Identity-regulation
  • Self-regulation


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