Using 'pull' marketing to create brand dominance at the service line level.

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@article{49b9a3e636264d20b763ebaba027f627,

title = "Using 'pull' marketing to create brand dominance at the service line level.",

author = "R. Feldman and G. Reichard",

year = "1998",

month = nov,

language = "English (US)",

volume = "2",

pages = "9--12",

journal = "The healthcare strategist",

issn = "1097-0819",

publisher = "COR Research Resources",

number = "11",

}

TY - JOUR

T1 - Using 'pull' marketing to create brand dominance at the service line level.

AU - Feldman, R.

AU - Reichard, G.

PY - 1998/11

Y1 - 1998/11

UR - https://www.scopus.com/pages/publications/0032198060

UR - https://www.scopus.com/pages/publications/0032198060#tab=citedBy

M3 - Article

C2 - 10345838

AN - SCOPUS:0032198060

SN - 1097-0819

VL - 2

SP - 9

EP - 12

JO - The healthcare strategist

JF - The healthcare strategist

IS - 11

ER -