Using 'pull' marketing to create brand dominance at the service line level.

R. Feldman, G. Reichard

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)9-12
Number of pages4
JournalThe healthcare strategist
Volume2
Issue number11
StatePublished - Nov 1998
Externally publishedYes

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