Using mental imagery to enhance the effectiveness of implementation intentions

Bärbel Knäuper, Michelle Roseman, Philip J. Johnson, Lillian H. Krantz

Research output: Contribution to journalArticlepeer-review

70 Scopus citations


Past research shows that forming implementation intentions increases the probability of carrying out goals. The present research proposes that mental imagery can strengthen the effects of implementation intentions on goal achievement. Participants were assigned a mundane goal and were randomly assigned to one of two conditions: implementation intentions only or implementation intentions plus mental imagery. Results support the hypothesis that using mental imagery when forming implementation intentions leads to higher rates of goal achievement.

Original languageEnglish (US)
Pages (from-to)181-186
Number of pages6
JournalCurrent Psychology
Issue number3
StatePublished - Aug 2009
Externally publishedYes


  • Goal achievement
  • Implementation intentions
  • Mental imagery


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