Using Equity-based Performance Measures to Build a Community based Brand

Dan Sullivan, Rachel Mersey

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish
JournalJournal of Media Business Studies
StatePublished - 2010

Cite this

Using Equity-based Performance Measures to Build a Community based Brand. / Sullivan, Dan; Mersey, Rachel.

In: Journal of Media Business Studies, 2010.

Research output: Contribution to journalArticle

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title = "Using Equity-based Performance Measures to Build a Community based Brand",
author = "Dan Sullivan and Rachel Mersey",
year = "2010",
language = "English",
journal = "Journal of Media Business Studies",

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TY - JOUR

T1 - Using Equity-based Performance Measures to Build a Community based Brand

AU - Sullivan, Dan

AU - Mersey, Rachel

PY - 2010

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M3 - Article

JO - Journal of Media Business Studies

JF - Journal of Media Business Studies

ER -