Using behavioral theory to investigate routes to persuasion for segmented groups: A case study of adolescent drug use: A Forum for General and Intercultural Business Com

Marco Yzer; M Fishbein; J N Cappella

Using behavioral theory to investigate routes to persuasion for segmented groups: A case study of adolescent drug use: A Forum for General and Intercultural Business Com

Marco Yzer
, M Fishbein
, J N Cappella

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation
Subtitle of host publication	A Forum for General and Intercultural Business Com
Editors	M B Hinner
Place of Publication	Frankfurt am Main, Germany
Publisher	Lang
Pages	297-320
Volume	3
State	Published - 2007

Find It

Find It at U of M Libraries

Cite this

Yzer, M., Fishbein, M., & Cappella, J. N. (2007). Using behavioral theory to investigate routes to persuasion for segmented groups: A case study of adolescent drug use: A Forum for General and Intercultural Business Com. In M. B. Hinner (Ed.), Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation: A Forum for General and Intercultural Business Com (Vol. 3, pp. 297-320). Lang.

Using behavioral theory to investigate routes to persuasion for segmented groups: A case study of adolescent drug use: A Forum for General and Intercultural Business Com. / Yzer, Marco; Fishbein, M; Cappella, J N.
Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation: A Forum for General and Intercultural Business Com. ed. / M B Hinner. Vol. 3 Frankfurt am Main, Germany: Lang, 2007. p. 297-320.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Yzer, M, Fishbein, M & Cappella, JN 2007, Using behavioral theory to investigate routes to persuasion for segmented groups: A case study of adolescent drug use: A Forum for General and Intercultural Business Com. in MB Hinner (ed.), Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation: A Forum for General and Intercultural Business Com. vol. 3, Lang, Frankfurt am Main, Germany, pp. 297-320.

Yzer M, Fishbein M, Cappella JN. Using behavioral theory to investigate routes to persuasion for segmented groups: A case study of adolescent drug use: A Forum for General and Intercultural Business Com. In Hinner MB, editor, Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation: A Forum for General and Intercultural Business Com. Vol. 3. Frankfurt am Main, Germany: Lang. 2007. p. 297-320

Yzer, Marco ; Fishbein, M ; Cappella, J N. / Using behavioral theory to investigate routes to persuasion for segmented groups: A case study of adolescent drug use : A Forum for General and Intercultural Business Com. Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation: A Forum for General and Intercultural Business Com. editor / M B Hinner. Vol. 3 Frankfurt am Main, Germany : Lang, 2007. pp. 297-320

@inbook{ee8a11d7edc44b108f238b297f315b14,

title = "Using behavioral theory to investigate routes to persuasion for segmented groups: A case study of adolescent drug use: A Forum for General and Intercultural Business Com",

author = "Marco Yzer and M Fishbein and Cappella, \{J N\}",

year = "2007",

language = "English",

volume = "3",

pages = "297--320",

editor = "Hinner, \{M B\}",

booktitle = "Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation",

publisher = "Lang",

}

TY - CHAP

T1 - Using behavioral theory to investigate routes to persuasion for segmented groups: A case study of adolescent drug use

T2 - A Forum for General and Intercultural Business Com

AU - Yzer, Marco

AU - Fishbein, M

AU - Cappella, J N

PY - 2007

Y1 - 2007

M3 - Chapter

VL - 3

SP - 297

EP - 320

BT - Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation

A2 - Hinner, M B

PB - Lang

CY - Frankfurt am Main, Germany

ER -