Original language | English |
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Title of host publication | Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation |
Subtitle of host publication | A Forum for General and Intercultural Business Com |
Editors | M B Hinner |
Place of Publication | Frankfurt am Main, Germany |
Publisher | Lang |
Pages | 297-320 |
Volume | 3 |
State | Published - 2007 |
Using behavioral theory to investigate routes to persuasion for segmented groups: A case study of adolescent drug use: A Forum for General and Intercultural Business Com
Marco Yzer, M Fishbein, J N Cappella
Research output: Chapter in Book/Report/Conference proceeding › Chapter