| Original language | English |
|---|---|
| Title of host publication | Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation |
| Subtitle of host publication | A Forum for General and Intercultural Business Com |
| Editors | M B Hinner |
| Place of Publication | Frankfurt am Main, Germany |
| Publisher | Lang |
| Pages | 297-320 |
| Volume | 3 |
| State | Published - 2007 |
Using behavioral theory to investigate routes to persuasion for segmented groups: A case study of adolescent drug use: A Forum for General and Intercultural Business Com
Marco Yzer, M Fishbein, J N Cappella
Research output: Chapter in Book/Report/Conference proceeding › Chapter