Using behavioral theory to investigate routes to persuasion for segmented groups: A case study of adolescent drug use: A Forum for General and Intercultural Business Com

Marco Yzer, M Fishbein, J N Cappella

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationFreiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation
Subtitle of host publicationA Forum for General and Intercultural Business Com
EditorsM B Hinner
Place of PublicationFrankfurt am Main, Germany
PublisherLang
Pages297-320
Volume3
StatePublished - 2007

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