In this study, we show that individual users’ preferences for the level of diversity, popularity, and serendipity in recommendation lists cannot be inferred from their ratings alone. We demonstrate that we can extract strong signals about individual preferences for recommendation diversity, popularity and serendipity by measuring their personality traits. We conducted an online experiment with over 1,800 users for six months on a live recommendation system. In this experiment, we asked users to evaluate a list of movie recommendations with different levels of diversity, popularity, and serendipity. Then, we assessed users’ personality traits using the Ten-item Personality Inventory (TIPI). We found that ratings-based recommender systems may often fail to deliver preferred levels of diversity, popularity, and serendipity for their users (e.g. users with high-serendipity preferences). We also found that users with different personalities have different preferences for these three recommendation properties. Our work suggests that we can improve user satisfaction when we integrate users’ personality traits into the process of generating recommendations.
|Original language||English (US)|
|Number of pages||17|
|Journal||Information Systems Frontiers|
|State||Published - Sep 3 2017|
Bibliographical notePublisher Copyright:
© 2017, Springer Science+Business Media, LLC.
- Big-five personality traits
- Human factors
- Recommendation diversity
- Recommendation popularity
- Recommendation serendipity
- Recommender systems
- User preferences