Use of the think aloud method to examine fruit and vegetable purchasing behaviors among low-income African American women

Marla Reicks; Chery Smith; Helen Henry; Kathy Reimer; Janine Atwell; Ruth Thomas

doi:10.1016/S1499-4046(06)60200-5

Use of the think aloud method to examine fruit and vegetable purchasing behaviors among low-income African American women

Marla Reicks, Chery Smith, Helen Henry, Kathy Reimer, Janine Atwell, Ruth Thomas

Food Science and Nutrition

Research output: Contribution to journal › Article › peer-review

26 Scopus citations

Abstract

The purpose of this report is to describe the development and implementation of the think aloud method in relation to fruit and vegetable purchasing behaviors of low-income African American mothers. Women (n = 70) were audio-taped as they thought aloud while selecting fruits and vegetables during a routine shopping trip. Audiotapes were transcribed, text was coded, and coded text was sorted using a database software program. Data were analyzed using content analysis procedures. The method was found to be useful in its ability to provide verbalization data for the majority of the women in the sample that reflected a typical shopping experience, were not excessively affected by the presence of the investigator, and captured information processing in relation to salient factors that influenced food purchasing decisions. Because a few women indicated that the method itself may have influenced behavior, future research is needed to test the reactivity of the think aloud method and its relationship to final choice of products.

Original language	English (US)
Pages (from-to)	154-160
Number of pages	7
Journal	Journal of Nutrition Education and Behavior
Volume	35
Issue number	3
DOIs	https://doi.org/10.1016/S1499-4046(06)60200-5
State	Published - Jun 2003

Bibliographical note

Funding Information:
Funding for the project was provided by US Department of Agriculture Cooperative State Research Education and Extension Service 00-35200-9064. Address for correspondence: Marla Reicks, PhD, RD, Department of Food Science and Nutrition, University of Minnesota, 1334 Eckles Ave, St. Paul, MN 55108;Tel: (612) 624-2735; Fax: (612) 625-5272; E-mail: [email protected]. ©2003 SOCIETY FOR NUTRITION EDUCATION

Funding Information:
Funding for the project was provided by US Department of Agriculture Cooperative State Research Education and Extension Service 00-35200-9064.

Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.

Keywords

African American women
Fruit and vegetables
Low income
Purchasing behaviors
Think aloud method

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10.1016/S1499-4046(06)60200-5

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abstract = "The purpose of this report is to describe the development and implementation of the think aloud method in relation to fruit and vegetable purchasing behaviors of low-income African American mothers. Women (n = 70) were audio-taped as they thought aloud while selecting fruits and vegetables during a routine shopping trip. Audiotapes were transcribed, text was coded, and coded text was sorted using a database software program. Data were analyzed using content analysis procedures. The method was found to be useful in its ability to provide verbalization data for the majority of the women in the sample that reflected a typical shopping experience, were not excessively affected by the presence of the investigator, and captured information processing in relation to salient factors that influenced food purchasing decisions. Because a few women indicated that the method itself may have influenced behavior, future research is needed to test the reactivity of the think aloud method and its relationship to final choice of products.",

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author = "Marla Reicks and Chery Smith and Helen Henry and Kathy Reimer and Janine Atwell and Ruth Thomas",

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AU - Atwell, Janine

AU - Thomas, Ruth

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Use of the think aloud method to examine fruit and vegetable purchasing behaviors among low-income African American women

Abstract

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