Use of Perceptions of Female Dress as an Indicator of Role Definition

Marilyn R DeLong, Carol Salusso‐Deonier, Kinley Larntz

Research output: Contribution to journalArticlepeer-review

15 Scopus citations


The purpose of this study was to compare 60 male and 59 female responses to social and business female dress. Suits and dresses were selected as stimuli to represent a social‐to‐ business continuum. A semantic differential instrument was adapted for use from a previous study. Use of word pairs was similar in nature for male and female responses, although there was a difference in relative influence. Separation of responses was mostly evaluative in nature. The social‐to‐business continuum was a key parameter in male‐female differences in response. Commonality in female response led to the conclusion that females accepted the business image represented by the stimuli. The male response was more diverse for business and social images. 1983 American Association of Family and Consumer Sciences

Original languageEnglish (US)
Pages (from-to)327-336
Number of pages10
JournalHome Economics Research Journal
Issue number4
StatePublished - Jun 1983

Bibliographical note

Copyright 2016 Elsevier B.V., All rights reserved.


Dive into the research topics of 'Use of Perceptions of Female Dress as an Indicator of Role Definition'. Together they form a unique fingerprint.

Cite this