Use of and satisfaction with newspaper sites in the local market. exploring differences between hybrid and online-only users

Hsiang Iris Chyi, Mengchieh Jacie Yang, Seth C. Lewis, Nan Zheng

Research output: Contribution to journalArticlepeer-review

24 Scopus citations

Abstract

This study explores U.S. newspapers'online readership in the local market by comparing (1) "hybrid" readers who access both the print and online versions and (2) online-only readers. Survey data gathered from twenty-eight newspaper sites show that hybrid readers outnumber online-only users by a 2-to-1 margin and use their local newspaper sites more actively. Regression analyses identify predictors of site satisfaction and user type. These findings provide new perspectives on the nature of multiplatform news consumption as readers weigh related goods of news and information.

Original languageEnglish (US)
Pages (from-to)62-83
Number of pages22
JournalJournalism and Mass Communication Quarterly
Volume87
Issue number1
DOIs
StatePublished - Jan 1 2010

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