Use It or Lose It: Purchase Acceleration Effects of Time-Limited Promotions

Praveen Aggarwal, Rajiv Vaidyanathan

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)393-403
Number of pages11
JournalJournal of Consumer Behaviour
Volume2
Issue number4
StatePublished - 2003

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