Understanding the ecosystem and addressing the fundamental concerns of commercial MVNO

Yang Li, Jianwei Zheng, Zhenhua Li, Yunhao Liu, Yunhao Liu, Feng Qian, Sen Bai, Yao Liu, Xianlong Xin

Research output: Contribution to journalArticle

Abstract

Recent years have witnessed the rapid growth of mobile virtual network operators (MVNOs), which operate on top of existing cellular infrastructures of base carriers, while offering cheaper or more flexible data plans compared to those of the base carriers. In this paper, we present a two-year measurement study towards understanding various fundamental aspects of today's MVNO ecosystem, including its architecture, customers, performance, economics, and the complex interplay with the base carrier. Our study focuses on a large commercial MVNO with one million customers, operating atop a nation-wide base carrier. Our measurements clarify several key concerns raised by MVNO customers, such as inaccurate billing and potential performance discrimination with the base carrier. We also leverage big data analytics, statistical modeling, and machine learning to address the MVNO's key concerns with regard to data usage prediction, data plan reselling, customer churn mitigation, and billing delay reduction. Our proposed techniques can help achieve higher revenues and improved services for commercial MVNOs.

Original languageEnglish (US)
Article number9063650
Pages (from-to)1364-1377
Number of pages14
JournalIEEE/ACM Transactions on Networking
Volume28
Issue number3
DOIs
StatePublished - Jun 2020

Keywords

  • MVNO ecosystem
  • Mobile virtual network operator (MVNO)
  • base carrier
  • mobile network operator (MNO)

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