Understanding Institutional Designs within Marketing Value Systems

Stephen J. Carson, Timothy M. Devinney, Grahame R. Dowling, George John

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


The authors show how institutional arrangements, which consist of contracting, ownership, and social elements, tie together the joint profits, or efficiency, of the marketing system. They use a criterion of remediable efficiency to develop a design framework for institutional arrangements and illustrate the process by designing a recycling system for newspapers. The authors close with an empirical research agenda and extract five institutional design principles for managers.

Original languageEnglish (US)
Pages (from-to)115-130
Number of pages16
JournalJournal of Marketing
Issue number4_suppl1
StatePublished - Oct 1999
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 1999 American Marketing Association.


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