Understanding institutional designs within marketing value systems

Stephen J. Carson, Timothy M. Devinney, Grahame R. Dowling, George John

Research output: Contribution to journalArticlepeer-review

82 Scopus citations


The authors show how institutional arrangements, which consist of contracting, ownership, and social elements, tie together the joint profits, or efficiency, of the marketing system. They use a criterion of remediable efficiency to develop a design framework for institutional arrangements and illustrate the process by designing a recycling system for newspapers. The authors close with an empirical research agenda and extract five institutional design principles for managers.

Original languageEnglish (US)
Pages (from-to)115-130
Number of pages16
JournalJournal of Marketing
Issue numberSUPPL.
StatePublished - 1999


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