Twin Cities Mobile Market Food Delivery Model: A Preliminary Study Describing Results of A Customer Intercept Survey and Point of Sale Data for 2016

Melissa L. Horning, Leah Porter

Research output: Contribution to journalArticlepeer-review

Abstract

Mobile food markets are a potential solution to combat well-documented healthy food access disparities. This descriptive study analyzes sales and limited survey data of a mobile market aiming to increase access to affordable, healthy foods from all food groups. Of 2016 sales, 50% were fruits/vegetables, 20% were proteins, and 18% were dairy. Of food items stocked, 42% were fruits/vegetables, 18% were proteins, and 18% were dry-goods. Frequent mobile market shopping was associated with self-reported positive purchasing- and dietary-behaviors. These exploratory findings suggest mobile markets selling affordable, healthy foods may be a compelling option for households facing constraints of low-food access.

Original languageEnglish (US)
Pages (from-to)484-495
Number of pages12
JournalJournal of Hunger and Environmental Nutrition
Volume15
Issue number4
DOIs
StatePublished - Jul 3 2020

Bibliographical note

Funding Information:
The Mobile Market survey work was supported with funding from the University of Minnesota Extension SNAP-Ed Community Partnership Program. We would also like to acknowledge Ms. Sarah Friend, MPH, RD for her assistance in categorizing food items and the Twin Cities Mobile Market staff and customers.

Publisher Copyright:
© 2019 Taylor & Francis Group, LLC.

Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.

Keywords

  • Food access
  • community health promotion
  • food affordability
  • mobile markets
  • purchase patterns

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