Mobile food markets are a potential solution to combat well-documented healthy food access disparities. This descriptive study analyzes sales and limited survey data of a mobile market aiming to increase access to affordable, healthy foods from all food groups. Of 2016 sales, 50% were fruits/vegetables, 20% were proteins, and 18% were dairy. Of food items stocked, 42% were fruits/vegetables, 18% were proteins, and 18% were dry-goods. Frequent mobile market shopping was associated with self-reported positive purchasing- and dietary-behaviors. These exploratory findings suggest mobile markets selling affordable, healthy foods may be a compelling option for households facing constraints of low-food access.
Bibliographical noteFunding Information:
The Mobile Market survey work was supported with funding from the University of Minnesota Extension SNAP-Ed Community Partnership Program. We would also like to acknowledge Ms. Sarah Friend, MPH, RD for her assistance in categorizing food items and the Twin Cities Mobile Market staff and customers.
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- Food access
- community health promotion
- food affordability
- mobile markets
- purchase patterns