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Trust in prescription drug brand websites: Website trust cues, attitude toward the website, and behavioral intentions
Jisu Huh
, Wonsun Shin
Hubbard School of Journalism and Mass Communication
Research output
:
Contribution to journal
›
Article
›
peer-review
22
Scopus citations
Overview
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Dive into the research topics of 'Trust in prescription drug brand websites: Website trust cues, attitude toward the website, and behavioral intentions'. Together they form a unique fingerprint.
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Keyphrases
Prescription Drugs
100%
Website Trust
100%
Behavioral Intention
100%
Attitude toward Website
100%
Brand Website
100%
Trust Cues
100%
Direct-to-consumer
85%
Consumer Attitudes
28%
Behavioral Response
14%
Direct-to-consumer Advertising
14%
Consumer Information
14%
Consumer Trust
14%
Attitudinal Response
14%
Social Sciences
Consumer Attitude
100%
Conceptual Framework
50%
Consumer Information
50%
Information Source
50%
Computer Science
Behavioral Intention
100%
Influencing Factor
33%
Information Source
33%
Behavioral Response
33%
Psychology
Consumer Attitude
100%
Conceptual Framework
50%