Towards Real-World Validity in Generative AI Benchmarks: Understanding and Designing Domain-Centered Evaluations for Journalism Practitioners

Benchmarks play a significant role in how technology companies communicate about model capabilities and how researchers and the public understand generative AI systems. However, existing benchmarks have been criticized for their failure to adequately capture real-world usages (i.e. ecological validity) or to measure underlying concepts (i.e. construct validity). Building on approaches in HCI, we adopt a human-centered design process to address such critiques. Working within the journalism domain we engaged 23 professionals in a workshop which informed the design of a domain-oriented evaluation "cookbook". Our workshop findings surface domain-specific challenges and tensions faced by designers in translating specific tasks to evaluation constructs, aligning metrics with domain-specific values, and balancing needs among different stakeholders when constructing evaluations. Through an instantiation of design-based approaches for benchmark creation in the journalism domain, this work not only produces an evaluation structure for journalism practitioners to experiment with, but also lays out design requirements for AI evaluations that are contextualized, value-aligned, and cultivate evaluative literacy for domain end-users.