TY - JOUR
T1 - Tobacco Free Nicotine Vaping Products
T2 - A Study of Health Halo Effects Among Middle School Youth
AU - Katz, Sherri Jean
AU - Petersen, Ashley
AU - Cohen, Elisia
AU - Hatsukami, Dorothy
N1 - Publisher Copyright:
©, Copyright © Taylor & Francis Group, LLC.
PY - 2023
Y1 - 2023
N2 - Health halo effects are a form of biased processing, wherein a particular product claim bleeds over to other categories of analysis or to an overall healthier impression. This study tests whether the term tobacco-free nicotine triggers a health halo effect. Through an experiment with middle school youth (n = 599), we vary the flavor (tobacco vs. fruit) and nicotine source information (nicotine/tobacco-free nicotine/nicotine from tobacco) on the warning label of the vaping product participants viewed. We evaluate product measures (nicotine content beliefs, nicotine source beliefs, and risk perceptions) and comparative nicotine source misperceptions (addictiveness, safety, and risk). Findings show that the term tobacco-free nicotine triggers inaccurate nicotine content beliefs, nicotine source beliefs, and misperceptions associated with addictiveness, safety, and risk. We conclude with theoretical and regulatory implications.
AB - Health halo effects are a form of biased processing, wherein a particular product claim bleeds over to other categories of analysis or to an overall healthier impression. This study tests whether the term tobacco-free nicotine triggers a health halo effect. Through an experiment with middle school youth (n = 599), we vary the flavor (tobacco vs. fruit) and nicotine source information (nicotine/tobacco-free nicotine/nicotine from tobacco) on the warning label of the vaping product participants viewed. We evaluate product measures (nicotine content beliefs, nicotine source beliefs, and risk perceptions) and comparative nicotine source misperceptions (addictiveness, safety, and risk). Findings show that the term tobacco-free nicotine triggers inaccurate nicotine content beliefs, nicotine source beliefs, and misperceptions associated with addictiveness, safety, and risk. We conclude with theoretical and regulatory implications.
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U2 - 10.1080/10810730.2023.2217431
DO - 10.1080/10810730.2023.2217431
M3 - Article
C2 - 37340942
AN - SCOPUS:85162895087
SN - 1081-0730
VL - 28
SP - 391
EP - 400
JO - Journal of Health Communication
JF - Journal of Health Communication
IS - 6
ER -