To Debunk or Not to Debunk? Correcting (Mis)Information

Emily K. Vraga, Ullrich K.H. Ecker, Iris Žeželj, Aleksandra Lazić, Arina A. Azlan

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations

Abstract

Although misinformation is not a new problem, questions about its prevalence, its public impact, and how to combat it have taken on new urgency. An obvious solution to the problem of misinformation is to offer corrections (or debunkings) designed to clarify what is true and what is false. But corrections are not a panacea. Given the scope of the misinformation problem, we must consider: (1) which misinformation to prioritise for correction; (2) how to best correct misinformation; and (3) what else can be done pre-emptively to protect the public from future misdirection, as well as the need to tailor solutions to recognise cultural contexts. In deciding whether to correct, the source of the misinformation, its likely audience, and its harm should all be considered. Correction impact can be maximised by using REACT: repetition, empathy, alternative explanations, credible sources, and timeliness. Beyond correction, we must consider proactive solutions to build audience awareness and resistance. Promoting ‘sticky’ high-quality information, warning people against common myths and misleading techniques, encouraging health and information literacy, and designing platforms more resilient to misinformation efforts are all essential components in the management of infodemics now, and going forward into the future.

Original languageEnglish (US)
Title of host publicationManaging Infodemics in the 21st Century
Subtitle of host publicationAddressing New Public Health Challenges in the Information Ecosystem
PublisherSpringer International Publishing
Pages85-98
Number of pages14
ISBN (Electronic)9783031277894
ISBN (Print)9783031277887
DOIs
StatePublished - Jan 1 2023

Bibliographical note

Publisher Copyright:
© WHO: World Health Organization 2023.

Keywords

  • Correction
  • Debunking
  • Designed environment
  • Misinformation
  • Resilience

Fingerprint

Dive into the research topics of 'To Debunk or Not to Debunk? Correcting (Mis)Information'. Together they form a unique fingerprint.

Cite this