Thinking about romney: Frame building in a battleground state in the 2012 presidential election

Sid Bedingfield, Dien Anshari

Research output: Contribution to journalReview article

6 Citations (Scopus)

Abstract

Analyzing Ohio newspaper articles (n = 466), this study investigates the framing of Mitt Romney in a key battleground state during the 2012 presidential election. Campaign officials and political journalists contend that attacks launched by President Obama in late spring defined Romney for the remainder of the campaign. Results suggest partial support for this claim by revealing increased use of negative media frames after the attacks began. Specifically, framing of Romney as a "vulture capitalist" increased significantly during the Obama frame-building effort. Findings offer theoretical insights into the concepts of frame building and "content bias" in media coverage of political campaigns.

Original languageEnglish (US)
Pages (from-to)78-97
Number of pages20
JournalJournalism and Mass Communication Quarterly
Volume91
Issue number1
DOIs
StatePublished - Mar 1 2014

Fingerprint

presidential election
campaign
journalist
newspaper
president
coverage
trend

Keywords

  • Content bias
  • Frame building
  • Framing
  • Political communication

Cite this

Thinking about romney : Frame building in a battleground state in the 2012 presidential election. / Bedingfield, Sid; Anshari, Dien.

In: Journalism and Mass Communication Quarterly, Vol. 91, No. 1, 01.03.2014, p. 78-97.

Research output: Contribution to journalReview article

@article{34429c0262b24b0aabb58093ce976838,
title = "Thinking about romney: Frame building in a battleground state in the 2012 presidential election",
abstract = "Analyzing Ohio newspaper articles (n = 466), this study investigates the framing of Mitt Romney in a key battleground state during the 2012 presidential election. Campaign officials and political journalists contend that attacks launched by President Obama in late spring defined Romney for the remainder of the campaign. Results suggest partial support for this claim by revealing increased use of negative media frames after the attacks began. Specifically, framing of Romney as a {"}vulture capitalist{"} increased significantly during the Obama frame-building effort. Findings offer theoretical insights into the concepts of frame building and {"}content bias{"} in media coverage of political campaigns.",
keywords = "Content bias, Frame building, Framing, Political communication",
author = "Sid Bedingfield and Dien Anshari",
year = "2014",
month = "3",
day = "1",
doi = "10.1177/1077699013514417",
language = "English (US)",
volume = "91",
pages = "78--97",
journal = "Journalism and Mass Communication Quarterly",
issn = "1077-6990",
publisher = "Association for Education in Journalism and Mass Communication",
number = "1",

}

TY - JOUR

T1 - Thinking about romney

T2 - Frame building in a battleground state in the 2012 presidential election

AU - Bedingfield, Sid

AU - Anshari, Dien

PY - 2014/3/1

Y1 - 2014/3/1

N2 - Analyzing Ohio newspaper articles (n = 466), this study investigates the framing of Mitt Romney in a key battleground state during the 2012 presidential election. Campaign officials and political journalists contend that attacks launched by President Obama in late spring defined Romney for the remainder of the campaign. Results suggest partial support for this claim by revealing increased use of negative media frames after the attacks began. Specifically, framing of Romney as a "vulture capitalist" increased significantly during the Obama frame-building effort. Findings offer theoretical insights into the concepts of frame building and "content bias" in media coverage of political campaigns.

AB - Analyzing Ohio newspaper articles (n = 466), this study investigates the framing of Mitt Romney in a key battleground state during the 2012 presidential election. Campaign officials and political journalists contend that attacks launched by President Obama in late spring defined Romney for the remainder of the campaign. Results suggest partial support for this claim by revealing increased use of negative media frames after the attacks began. Specifically, framing of Romney as a "vulture capitalist" increased significantly during the Obama frame-building effort. Findings offer theoretical insights into the concepts of frame building and "content bias" in media coverage of political campaigns.

KW - Content bias

KW - Frame building

KW - Framing

KW - Political communication

UR - http://www.scopus.com/inward/record.url?scp=84896783774&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84896783774&partnerID=8YFLogxK

U2 - 10.1177/1077699013514417

DO - 10.1177/1077699013514417

M3 - Review article

AN - SCOPUS:84896783774

VL - 91

SP - 78

EP - 97

JO - Journalism and Mass Communication Quarterly

JF - Journalism and Mass Communication Quarterly

SN - 1077-6990

IS - 1

ER -