The Variability of U.S. Women’s Plus Size Product Sizing and Self-Identified Size 18 Bodies

Susan L. Sokolowski, Linsey Griffin, Jessie Silbert

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In 2016, the apparel market value for plus sizes in the U.S., was estimated at 20.4 billion dollars. As there is a lack of accessible measurement and sizing standardization in the U.S. for this body type, retailers have developed their own unique systems. This pilot study will explore how a sample of 65 plus size women, through 3D body scans, fit into the top U.S. retailer’s measures and sizes. The retailers investigated, included: Walmart, Kohl’s, JC Penney, Target, Macy’s and Lane Bryant. The findings established that none of the retailers are meeting the needs of the plus size body. Future research must consider methods to improve access to measurements, apparel sizing and product development for this growing demographic.

Original languageEnglish (US)
Title of host publicationAdvances in Interdisciplinary Practice in Industrial Design - Proceedings of the AHFE International Conference on Interdisciplinary Practice in Industrial Design, 2019
EditorsCliff Sungsoo Shin
PublisherSpringer Verlag
Pages124-133
Number of pages10
ISBN (Print)9783030204693
DOIs
StatePublished - Jan 1 2020
EventAHFE International Conference on Interdisciplinary Practice in Industrial Design, 2019 - Washington D.C., United States
Duration: Jul 24 2019Jul 28 2019

Publication series

NameAdvances in Intelligent Systems and Computing
Volume968
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365

Conference

ConferenceAHFE International Conference on Interdisciplinary Practice in Industrial Design, 2019
CountryUnited States
CityWashington D.C.
Period7/24/197/28/19

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Keywords

  • Apparel
  • Fit
  • Plus size U.S. women
  • Sizing systems

Cite this

Sokolowski, S. L., Griffin, L., & Silbert, J. (2020). The Variability of U.S. Women’s Plus Size Product Sizing and Self-Identified Size 18 Bodies. In C. S. Shin (Ed.), Advances in Interdisciplinary Practice in Industrial Design - Proceedings of the AHFE International Conference on Interdisciplinary Practice in Industrial Design, 2019 (pp. 124-133). (Advances in Intelligent Systems and Computing; Vol. 968). Springer Verlag. https://doi.org/10.1007/978-3-030-20470-9_15