In 2016, the apparel market value for plus sizes in the U.S., was estimated at 20.4 billion dollars. As there is a lack of accessible measurement and sizing standardization in the U.S. for this body type, retailers have developed their own unique systems. This pilot study will explore how a sample of 65 plus size women, through 3D body scans, fit into the top U.S. retailer’s measures and sizes. The retailers investigated, included: Walmart, Kohl’s, JC Penney, Target, Macy’s and Lane Bryant. The findings established that none of the retailers are meeting the needs of the plus size body. Future research must consider methods to improve access to measurements, apparel sizing and product development for this growing demographic.
|Original language||English (US)|
|Title of host publication||Advances in Interdisciplinary Practice in Industrial Design - Proceedings of the AHFE International Conference on Interdisciplinary Practice in Industrial Design, 2019|
|Editors||Cliff Sungsoo Shin|
|Number of pages||10|
|State||Published - 2020|
|Event||AHFE International Conference on Interdisciplinary Practice in Industrial Design, 2019 - Washington D.C., United States|
Duration: Jul 24 2019 → Jul 28 2019
|Name||Advances in Intelligent Systems and Computing|
|Conference||AHFE International Conference on Interdisciplinary Practice in Industrial Design, 2019|
|Period||7/24/19 → 7/28/19|
Bibliographical notePublisher Copyright:
© 2020, Springer Nature Switzerland AG.
- Plus size U.S. women
- Sizing systems