The utility of nonverbal communication in the profession of pharmacy

The nonverbal communication relationship between a pharmacist and 243 subjects was investigated by using 18 black and white, 35 mm, 2 × 2 in., slides depicting a male pharmacist in a neighborhood pharmacy setting. A five-point modified Likert questionnaire measured the subject's attitude toward the pharmacist by scoring certain distance and position control slides to the nonverbal communication dimensions of likability and advice potential. Results indicate the subjects had a significantly more positive attitude toward the pharmacist when he was closer, in an eye level position, and when he was not screened by any obstacle such as a sales counter or prescription work area.