The use of contextual cues for improving pharmacist consultation services

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The objective of this study was to assess the proportion of patients who initiate consultation or ask questions during consultation with their pharmacist depending upon whether or not they viewed a programmable electronic display (message box) in a community pharmacy environment. Using observation and exit interviews within a modified separate-sample pretest-posttest design, data were collected from a random sample of 192 patients who purchased prescriptions at the study sites. Six months after the message box was installed, patients who reportedly had viewed it were more aggressive seekers of information from their pharmacist.

Original languageEnglish (US)
Pages (from-to)73-86
Number of pages14
JournalJournal of Ambulatory Care Marketing
Issue number1
StatePublished - 1996

Bibliographical note

Funding Information:
Jon C. Schommer is Assistant Professor-Pharmaceutical Administration at The Ohio State University, College of Phannacy, 500 West 12th Avenue, Colum-bus, OH 43210. The author thanks Robert W. Kellish and Cheri Lynn Steigmeyer from Re-comm lntemational Display Lld. for their help in identification of a pharmacy to serve as the experimental settiig. The assistance of pharmacists at the study sites is greatly appreciated. Funding was provided by the American Foundation for Pharmaceutical Education.


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