The symbiotic sustainability model: Conceptualizing NGO-corporate alliance communication

Michelle Shumate, Amy O'Connor

Research output: Contribution to journalArticle

34 Citations (Scopus)

Abstract

We introduce the Symbiotic Sustainability Model (SSM) as a macrolevel explanation of nongovernmental organization (NGO)-corporate alliances. The SSM presents NGO-corporate alliances as distinct interorganizational communication relationships, symbolized to stakeholders to influence the mobilization of capital. We contend that alliance partners communicatively co-construct the alliance with stakeholders in order to mobilize economic, social, cultural, and political capital. By focusing on the communication of alliances' existence and character, new propositions emerge concerning the role of communication, capital mobilization resulting from NGO-corporate alliances, NGOs and corporations' choice(s) of alliance partner(s), the number of partners with whom organizations are likely to communicate, and potential risks and rewards. The model is illustrated using the Rainforest Alliance and Chiquita Better Banana program as an abbreviated case study.

Original languageEnglish (US)
Pages (from-to)577-609
Number of pages33
JournalJournal of Communication
Volume60
Issue number3
DOIs
StatePublished - Sep 1 2010

Fingerprint

non-governmental organization
Sustainable development
sustainability
communication
Communication
mobilization
stakeholder
reward
corporation
Economics
Non-governmental Organizations
Sustainability
Alliances
economics
Industry

Cite this

The symbiotic sustainability model : Conceptualizing NGO-corporate alliance communication. / Shumate, Michelle; O'Connor, Amy.

In: Journal of Communication, Vol. 60, No. 3, 01.09.2010, p. 577-609.

Research output: Contribution to journalArticle

@article{61bacca6fb09459bbe9408507ceafa96,
title = "The symbiotic sustainability model: Conceptualizing NGO-corporate alliance communication",
abstract = "We introduce the Symbiotic Sustainability Model (SSM) as a macrolevel explanation of nongovernmental organization (NGO)-corporate alliances. The SSM presents NGO-corporate alliances as distinct interorganizational communication relationships, symbolized to stakeholders to influence the mobilization of capital. We contend that alliance partners communicatively co-construct the alliance with stakeholders in order to mobilize economic, social, cultural, and political capital. By focusing on the communication of alliances' existence and character, new propositions emerge concerning the role of communication, capital mobilization resulting from NGO-corporate alliances, NGOs and corporations' choice(s) of alliance partner(s), the number of partners with whom organizations are likely to communicate, and potential risks and rewards. The model is illustrated using the Rainforest Alliance and Chiquita Better Banana program as an abbreviated case study.",
author = "Michelle Shumate and Amy O'Connor",
year = "2010",
month = "9",
day = "1",
doi = "10.1111/j.1460-2466.2010.01498.x",
language = "English (US)",
volume = "60",
pages = "577--609",
journal = "Journal of Communication",
issn = "0021-9916",
publisher = "Wiley-Blackwell",
number = "3",

}

TY - JOUR

T1 - The symbiotic sustainability model

T2 - Conceptualizing NGO-corporate alliance communication

AU - Shumate, Michelle

AU - O'Connor, Amy

PY - 2010/9/1

Y1 - 2010/9/1

N2 - We introduce the Symbiotic Sustainability Model (SSM) as a macrolevel explanation of nongovernmental organization (NGO)-corporate alliances. The SSM presents NGO-corporate alliances as distinct interorganizational communication relationships, symbolized to stakeholders to influence the mobilization of capital. We contend that alliance partners communicatively co-construct the alliance with stakeholders in order to mobilize economic, social, cultural, and political capital. By focusing on the communication of alliances' existence and character, new propositions emerge concerning the role of communication, capital mobilization resulting from NGO-corporate alliances, NGOs and corporations' choice(s) of alliance partner(s), the number of partners with whom organizations are likely to communicate, and potential risks and rewards. The model is illustrated using the Rainforest Alliance and Chiquita Better Banana program as an abbreviated case study.

AB - We introduce the Symbiotic Sustainability Model (SSM) as a macrolevel explanation of nongovernmental organization (NGO)-corporate alliances. The SSM presents NGO-corporate alliances as distinct interorganizational communication relationships, symbolized to stakeholders to influence the mobilization of capital. We contend that alliance partners communicatively co-construct the alliance with stakeholders in order to mobilize economic, social, cultural, and political capital. By focusing on the communication of alliances' existence and character, new propositions emerge concerning the role of communication, capital mobilization resulting from NGO-corporate alliances, NGOs and corporations' choice(s) of alliance partner(s), the number of partners with whom organizations are likely to communicate, and potential risks and rewards. The model is illustrated using the Rainforest Alliance and Chiquita Better Banana program as an abbreviated case study.

UR - http://www.scopus.com/inward/record.url?scp=77955763016&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77955763016&partnerID=8YFLogxK

U2 - 10.1111/j.1460-2466.2010.01498.x

DO - 10.1111/j.1460-2466.2010.01498.x

M3 - Article

AN - SCOPUS:77955763016

VL - 60

SP - 577

EP - 609

JO - Journal of Communication

JF - Journal of Communication

SN - 0021-9916

IS - 3

ER -