The STRENGTH Ezine: An application of e-mail for health promotion in adolescent girls

Lorien C. Abroms, Pebbles Fagan, Maria E. Eisenberg, Hye Seung H Lee, Natania Remba, Glorian Sorensen

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

Purpose. Few studies have investigated the efficacy of e-mail for promoting behavior change. This study evaluates the participation in and outcomes associated with an e-mail-based health promotion program. Methods. Adolescent girls aged 15 to 17 years were recruited at a shopping mall. Participants with an e-mail address were assigned to the interactive e-mail magazine (Ezine) group (n = 37), whereas those not reporting an e-mail address were assigned to the non-Ezine group (n = 33). Participants in the Ezine group received the health Ezine, which included a quiz and an advice column, on a weekly basis. Results. Results indicate that among the Ezine group, there was a high recall of the Ezine (81.1%), and more than one third of the participants replied to Ezine volumes with quiz answers or an advice question (36.6%). Differences in health behavior change between the Ezine and non-Ezine groups were not significant. Conclusions. E-mails on health-related matters can generate moderate levels of involvement in adolescent girls. Given the widespread use of e-mail, more studies are needed on the effective application of e-mail for health behavior change.

Original languageEnglish (US)
Pages (from-to)28-32
Number of pages5
JournalAmerican Journal of Health Promotion
Volume19
Issue number1
DOIs
StatePublished - Jan 1 2004

Keywords

  • Adolescents
  • Cancer Prevention
  • E-mail
  • Health Promotion
  • Internet

Fingerprint Dive into the research topics of 'The STRENGTH Ezine: An application of e-mail for health promotion in adolescent girls'. Together they form a unique fingerprint.

Cite this