TY - JOUR
T1 - The sponsorship model
T2 - Leveraging extension program funds, building local community collaborations
AU - Hachfeld, Gary A.
PY - 2014/6
Y1 - 2014/6
N2 - Garnering alternative Extension programming funds has become a fact of life. A group of University of Minnesota Extension educators use what they call the "Sponsorship Model" to accomplish this. Selected programs are not marketed to program participants but are marketed to potential local community sponsors. Sponsors pay a flat sponsorship fee and are responsible for participant recruitment and selecting the meeting date, location, start time, and any costs such as meeting facility, refreshments, and meals. This process has resulted in greater participant attendance, less management work for the Extension educators, and the ability to generate revenue to sustain and grow programming.
AB - Garnering alternative Extension programming funds has become a fact of life. A group of University of Minnesota Extension educators use what they call the "Sponsorship Model" to accomplish this. Selected programs are not marketed to program participants but are marketed to potential local community sponsors. Sponsors pay a flat sponsorship fee and are responsible for participant recruitment and selecting the meeting date, location, start time, and any costs such as meeting facility, refreshments, and meals. This process has resulted in greater participant attendance, less management work for the Extension educators, and the ability to generate revenue to sustain and grow programming.
UR - http://www.scopus.com/inward/record.url?scp=84903546669&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84903546669&partnerID=8YFLogxK
U2 - 10.34068/joe.52.03.31
DO - 10.34068/joe.52.03.31
M3 - Article
AN - SCOPUS:84903546669
SN - 1077-5315
VL - 52
JO - Journal of Extension
JF - Journal of Extension
IS - 3
M1 - # 3IAW5
ER -