The Sounds of the Marketplace: The Role of Audition in Marketing

Joan Meyers-Levy; Melissa G. Bublitz; Laura A. Peracchio

doi:10.4324/9780203892060

The Sounds of the Marketplace: The Role of Audition in Marketing

Joan Meyers-Levy, Melissa G. Bublitz, Laura A. Peracchio

Marketing (CSOM)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

13 Scopus citations

Original language	English (US)
Title of host publication	Sensory Marketing
Subtitle of host publication	Research on the Sensuality of Products
Publisher	Taylor and Francis
Pages	137-156
Number of pages	20
ISBN (Print)	9780203892060
DOIs	https://doi.org/10.4324/9780203892060
State	Published - Jan 1 2011

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title = "The Sounds of the Marketplace: The Role of Audition in Marketing",

author = "Joan Meyers-Levy and Bublitz, {Melissa G.} and Peracchio, {Laura A.}",

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BT - Sensory Marketing

PB - Taylor and Francis

ER -

The Sounds of the Marketplace: The Role of Audition in Marketing

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