The Sounds of the Marketplace: The Role of Audition in Marketing

Joan Meyers-Levy, Melissa G. Bublitz, Laura A. Peracchio

Research output: Chapter in Book/Report/Conference proceedingChapter

12 Scopus citations
Original languageEnglish (US)
Title of host publicationSensory Marketing
Subtitle of host publicationResearch on the Sensuality of Products
PublisherTaylor and Francis
Number of pages20
ISBN (Print)9780203892060
StatePublished - Jan 1 2011

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