The social marketing of volunteerism: A functional approach

Mark Snyder, A. A. Stukas, E. G. Clary

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Handbook of consumer psychology
Editors	C. Haugtvedt, P. Herr, F. Kardes
Place of Publication	Mahwah, NJ
Publisher	Erlbaum
Pages	959-979
State	Published - 2008

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title = "The social marketing of volunteerism: A functional approach",

author = "Mark Snyder and Stukas, \{A. A.\} and Clary, \{E. G.\}",

year = "2008",

language = "English",

pages = "959--979",

editor = "C. Haugtvedt and P. Herr and F. Kardes",

booktitle = "Handbook of consumer psychology",

publisher = "Erlbaum",

}