The social marketing of volunteerism: A functional approach

Mark Snyder, A. A. Stukas, E. G. Clary

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of consumer psychology
EditorsC. Haugtvedt, P. Herr, F. Kardes
Place of PublicationMahwah, NJ
PublisherErlbaum
Pages959-979
StatePublished - 2008

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