Original language | English |
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Title of host publication | Handbook of consumer psychology |
Editors | C. Haugtvedt, P. Herr, F. Kardes |
Place of Publication | Mahwah, NJ |
Publisher | Erlbaum |
Pages | 959-979 |
State | Published - 2008 |
The social marketing of volunteerism: A functional approach
Mark Snyder, A. A. Stukas, E. G. Clary
Research output: Chapter in Book/Report/Conference proceeding › Chapter