The roles of interpersonal communication in mass media campaigns

B G Southwell, M C Yzer

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCommunication Yearbook 31
EditorsC Beck
Place of PublicationNew York
PublisherLawrence Erlbaum Associates
Pages419-462
StatePublished - 2007

Cite this

Southwell, B. G., & Yzer, M. C. (2007). The roles of interpersonal communication in mass media campaigns. In C. Beck (Ed.), Communication Yearbook 31 (pp. 419-462). New York: Lawrence Erlbaum Associates.

The roles of interpersonal communication in mass media campaigns. / Southwell, B G; Yzer, M C.

Communication Yearbook 31. ed. / C Beck. New York : Lawrence Erlbaum Associates, 2007. p. 419-462.

Research output: Chapter in Book/Report/Conference proceedingChapter

Southwell, BG & Yzer, MC 2007, The roles of interpersonal communication in mass media campaigns. in C Beck (ed.), Communication Yearbook 31. Lawrence Erlbaum Associates, New York, pp. 419-462.
Southwell BG, Yzer MC. The roles of interpersonal communication in mass media campaigns. In Beck C, editor, Communication Yearbook 31. New York: Lawrence Erlbaum Associates. 2007. p. 419-462
Southwell, B G ; Yzer, M C. / The roles of interpersonal communication in mass media campaigns. Communication Yearbook 31. editor / C Beck. New York : Lawrence Erlbaum Associates, 2007. pp. 419-462
@inbook{8fc2ac133e0a448e8efa91d1ebb1858a,
title = "The roles of interpersonal communication in mass media campaigns",
author = "Southwell, {B G} and Yzer, {M C}",
year = "2007",
language = "English",
pages = "419--462",
editor = "C Beck",
booktitle = "Communication Yearbook 31",
publisher = "Lawrence Erlbaum Associates",

}

TY - CHAP

T1 - The roles of interpersonal communication in mass media campaigns

AU - Southwell, B G

AU - Yzer, M C

PY - 2007

Y1 - 2007

M3 - Chapter

SP - 419

EP - 462

BT - Communication Yearbook 31

A2 - Beck, C

PB - Lawrence Erlbaum Associates

CY - New York

ER -