The role of theory in developing effective antidrug public service announcements: Classic and contemporary theories and research

W D Crano, D William, M Burgoon, Marco Yzer

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMass media and drug prevention
Subtitle of host publicationClassic and contemporary theories and research
EditorsM Fishbein, R Hornik, J N Cappella, S Sayeed, M C Yzer, R K Ahern
Place of PublicationMahwah, NJ
PublisherLawrence Erlbaum
StatePublished - 2002

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