The role of rational and experiential processing in influencing the framing effect

Emily Stark, Austin S. Baldwin, Andrew W. Hertel, Alexander J. Rothman

Research output: Contribution to journalArticlepeer-review

14 Scopus citations


Research on individual differences and the framing effect has focused primarily on how variability in rational processing influences choice. However, we propose that measuring only rational processing presents an incomplete picture of how participants are responding to framed options, as orthogonal individual differences in experiential processing might be relevant. In two studies, we utilize the Rational Experiential Inventory, which captures individual differences in rational and experiential processing, to investigate how both processing types influence decisions. Our results show that differences in experiential processing, but not rational processing, moderated the effect of frame on choice. We suggest that future research should more closely examine the influence of experiential processing on making decisions, to gain a broader understanding of the conditions that contribute to the framing effect.

Original languageEnglish (US)
Pages (from-to)308-321
Number of pages14
JournalJournal of Social Psychology
Issue number3
StatePublished - May 4 2017


  • Experiential processing
  • framing effect
  • information processing
  • rational processing


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