The Role of Need for Cognition in Online Flow Experience: An Empirical Investigation

Dahui Li, Glenn J. Browne

Research output: Contribution to conferencePaperpeer-review

3 Scopus citations


Several IS studies have investigated the concept of flow. Among the many antecedent factors leading to flow experience, an individual’s cognitive factors require further exploration, because flow was reported in previous studies more than three times as often in work as in leisure and most frequently associated with online cognitive information processing activities. Following Finneran and Zhang’s call for investigating the effects of personality factors on flow, the current study examines the relationship of need for cognition (NFC) and five dimensions of flow experience. Based on 156 responses from a student sample, High NFC group was found to have higher levels of focused attention, perceived control, and curiosity than Low NFC group. The differences of temporal dissociation and perceived enjoyment between the two groups were not significant. Implications for human-computer interaction research and the practice of online personalization are discussed.

Original languageEnglish (US)
Number of pages7
StatePublished - 2004
Externally publishedYes
Event10th Americas Conference on Information Systems, AMCIS 2004 - New York, United States
Duration: Aug 6 2004Aug 8 2004


Conference10th Americas Conference on Information Systems, AMCIS 2004
Country/TerritoryUnited States
CityNew York

Bibliographical note

Publisher Copyright:
© 2004, Association for Information Systems. All rights reserved.


  • Flow
  • Human-Computer Interactions
  • Need for Cognition
  • Online Behavior


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