The Role of Agents and Brokers in the Market for Health Insurance

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Health insurance markets in the United States are characterized by imperfect information, complex products, and substantial search frictions. Insurance agents and brokers play a significant role in helping employers navigate these problems. However, little is known about the relations between the structure of the agent/broker market and access and affordability of insurance. This article aims to fill this gap by investigating the influence of agents/brokers on health insurance offering decisions of small firms, which are particularly vulnerable to problems of financing health insurance. Using a unique membership database from the National Association of Health Underwriters together with a nationally representative survey of employers, we find that small firms in more competitive agent/broker markets are more likely to offer health insurance and at lower premiums. Moreover, premiums are less dispersed in more competitive agent/broker markets.

Original languageEnglish (US)
Pages (from-to)7-34
Number of pages28
JournalJournal of Risk and Insurance
Issue number1
StatePublished - Mar 2018

Bibliographical note

Publisher Copyright:
© 2016 The Journal of Risk and Insurance


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